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Catch22 Charity Trustees

Our Trustees


Terry Duddy, Chairman of Catch22


Terry is currently a Non-Executive Director of Majid Al Futtaim Properties LLC. He recently stepped down from Debenhams having served as Senior Independent Director from 2015 and latterly as Interim-Chair. Other recent NED roles include Senior Independent Director of Hammerson Plc, SID at Gems Menasa and Chair of the Retail Trust charity from 2014 until 2018.

Previously, Terry was Chief Executive of Argos Retail Group and an executive member of the GUS Plc board from 1998 until 2006, then Chief Executive of Home Retail Group Plc from 2006 until 2014.

 “It is an absolute privilege to have the opportunity to join Catch22. I am looking forward to working with all of the passionate and committed colleagues and volunteers, continuing the progress made in delivering vital services to communities and making a positive difference to people’s life challenges.”


Mike Adamson

Mike Adamson is Chief Executive of the British Red Cross, the humanitarian charity. He manages more than 20,500 volunteers and 4,000 staff to support those facing crisis both in the UK and overseas. From October 2010 he was the organisation’s managing director of operations, responsible for leading the Red Cross’s UK and international programmes, its advocacy work and ensuring a unified approach across all operations. Between 1992 and 2003 he held a range of positions within the organisation including head of international programme development, director of the London and south east region and director of strategy, planning and information systems. In his years away from the organisation, Mike worked for the National Health Service as director of commissioning and primary care at a primary care trust in Gloucestershire for three year. He spent five years as managing director for services at the Royal National Institute for Deaf People (RNID – now Action on Hearing Loss).


Elaine Bailey

Elaine is CEO of Hyde Housing. Previously Managing Director of Serco Home Affairs, Elaine led the business unit responsible for prisons and immigration centres, work programme, electronic monitoring and prisoner transportation. Home Affairs also shares a number of contracts with AMEAA and Elaine herself was instrumental in Serco’s entry into the international corrections and immigration markets.

Elaine was with Serco for 12 years, working in a variety of roles in the offender management space across both operations and business development. Prior to this, Elaine was Director of Security in Her Majesty’s Prison Service (HMPS). Elaine’s first career was as a civil and structural engineer and she worked in the construction industry for 15 years. After taking an MBA at Imperial College in London and the University of Chicago she joined HMPS as Head of Construction Services, where she delivered their largest and fastest – ever building programme to increase the capacity of the estate at a time of unprecedented growth in prisoner numbers.

‘I first got involved with Catch22 almost ten years ago, setting up with Chris Wright the first formal partnership between a social business and a private company in the criminal justice sector. I was hugely impressed with the organisation – it’s innovative, dynamic and delivers much needed services to vulnerable young people – and so was delighted to be invited to serve as a Trustee.’


Kieron Boyle


Kieron Boyle is Chief Executive of Guy’s and St Thomas’ Charity, one of the world’s largest urban health foundations. He heads the Charity’s efforts to address the complex health challenges of inner-city areas. Prior to this, Kieron led the UK government’s work on impact investment. In this role he was the UK representative to the G8 taskforce on social impact investment, and led initiatives creating the Access foundation, Dementia Discovery Fund and the Dormant Assets Commission.

Previous roles were at No.10 Downing Street, the Department for Business, Foreign and Commonwealth Office, Prime Minister’s Strategy Unit and the Boston Consulting Group. Kieron is also a member of the Mayor of London’s Childhood Obesity Taskforce and on the advisory council of the Impact Investing Institute. He also chairs the Investment Committee of Nesta’s Cultural Impact Development Fund.

‘Catch22 is a pioneering organisation, at the leading edge of new approaches to tackling some of the country’s toughest social problems. What lots of these challenges need is a new type of approach: one that focuses on the individual, on collaboration, and that combines the best of the social sector and enterprise. It’s exciting to be a Trustee of a social business championing these causes.’


Pauline Campbell

Pauline is a Partner at PricewaterhouseCoopers and sits on the company’s Supervisory & Global Boards. As a Risk & Quality Partner within the Assurance practice in London, she has dealt with the spectrum of market segments from private client to top tier. She joined the firm in 1985 and became a partner in 1996.



Ben Cooper


Ben Cooper, former Controller, BBC Radio 1 and BBC Radio 1Xtra, is now Bauer Radio’s Group Director of Content and Music. Ben is a key part of the Radio Exec UK, working alongside managing directors and content directors,  recruiting and developing a diverse array of new talent for radio stations including Kiss, Hits Radio and more. Ben’s passion for tackling key relevant issues such as abusive relationships, mental illness and body image has been at the forefront of his vision to help young audiences to kick-start conversations and make informed decisions.

Ben was named in the 2014 Sunday Times – Debretts list of the 500 most influential people in the UK, and he was also included in the Media Guardian’s 100 list of 2013, the annual guide to the most powerful people in media business including television, radio and digital media.


Matthew Halstead

Matt lives in London with his wife and daughter. He is a qualified Chartered Accountant and has worked in CFO, COO and CEO roles across several sectors including international development, digital technology, retail, education, property and corporate finance.

He runs a small consultancy, Noctis, offering commercial advisory services to nonprofits & SMEs and investigation work that focuses on the issues faced by communities as a result of oil extraction in the Niger Delta, Nigeria where he used to work. A common theme to all of his work is empowerment; helping individuals, communities and organisations feel more confident and capable to achieve their own needs and goals.

Matt is a trustee and co-creator of sidekick, a non-profit empowering people to support their own mental health and is currently undertaking a part-time PhD in Quantum Chemistry. He holds a Masters in Chemistry and Molecular Physics.


Jeff Jacobs

Jeff Jacobs has held senior roles in central Government and the Greater London Authority across a long career in the public sector. During his time in the Civil Service, where he rose from being a 16 year old filing clerk to Director General level, his range of jobs have included Principal Private Secretary to the Deputy Prime Minister and Secretary of State, John Prescott, following the 1997 General Election which brought Labour to power; Head of  Regeneration and Housing teams; and Chief Executive of the Government Olympic Executive which helped win the London 2012 Olympics and progressed early delivery preparations.

He then joined the GLA in 2007 as a Senior Advisor to the Mayor, Ken Livingstone, and became Director of Transition after the 2008 Mayoral Election which brought Boris Johnson to power. He was subsequently appointed by the Mayor and London Assembly to be Chief Officer of the GLA and served in that role through and beyond the 2016 Election which saw Sadiq Khan become Mayor. So three Mayors later, Jeff retired from full-time executive work  in 2018 and has taken on charitable roles since then.


Gita North

Gita North is a Partner with First Friday, a change management, training and consulting firm. Prior to joining First Friday, Gita was an Executive at Dixons Group plc and subsequently, as an independent consultant, worked with the Boards of several leading UK retailers on transformative change programmes. She was also a Non-Executive Director of Center Parcs while it was publicly listed.

‘I am a passionate advocate of the opportunities that a good education unlocks in young people – whatever their starting circumstances – and am delighted to join Catch22 as a trustee’


Tove Okunniwa


Tove is CEO of London Sport, a non-profit organisation dedicated to making London the most active city in the world, supported by Sport England and the Mayor of London. She has a background in strategic marketing and content creation, with extensive experience in both commercial and non-profit sectors.

Previously she led two successful sport and entertainment marketing agencies – WPP owned MEC Access and Havas Sports & Entertainment – advising clients such as Barclays, Coca-Cola, Visa, Danone, Lloyds Bank, Marriott, Specsavers, Nintendo and Morrisons among many others. Prior to this Tove spent 10 years at the BBC in senior brand marketing roles. Tove is also a Trustee of Sport England.


Pria Rai

Pria is an organisational systems and change specialist and has variously led on organisation effectiveness, transformation, people and organisation development and communications portfolios in her current and previous positions. She is a trained systems coach; systems and teams relationship coaching and aware-ego work being the modalities she has studied. She has worked across different sectors in both New York and London.

She is committed to building capacity and improving governance in the social enterprise and third sector; having been a trustee or a non-executive director in that space for many years. She is passionate about creating organisations that thrive, and offer value to all their stakeholders. She is especially interested in working with senior leaders to increase the positive impact they have on the organisations they lead.



Claire Starza-Allen

Claire has an extensive commercial, negotiation and dispute resolution background both in private and the not for profit sector. She is the Head of Commercial Legal at Kin and Carta Plc (a digital transformation agency) she leads the legal and contracting operations globally which also involves M&A. She is also supporting Kin, and Carta becoming BCorp certified.

She is a trustee at The Advocacy Project and is an advisor to the Ethical Fundraising and Quality Assurance Committee for The British Red Cross. She also supports charities with board governance reviews and stakeholder engagement via her consultancy Little Bee Community. Also, she is the UK Sherpa for the G20 Young Entrepreneurs Alliance who champion entrepreneurship globally, which works with the B20/G20 (she currently sits on the B20 Integrity and Compliance workstream). She was called to the Bar at Lincoln’s Inn specialising in commercial law and crime and is a qualified mediator.



Richard Williams

Richard originally studied as an Engineer, but his first job saw him serve as an army officer in REME. After six enjoyable years he left the army to join Serco, where he began his first of two ten years stints with the organisation. During his time at Serco the business grew annual sales of £70m to £5.2bn. Amongst many things, whilst in post at Serco, Richard set up the Health business and managed a £600m business comprising Transport, Local Authority and European Agencies contracts, and was heavily involved in a number of significant turnarounds within the business.

Richard spent many years leading large bids across the Serco group and eventually across the world, including Australia, the Middle East, Europe and the US. His next career step led him to join AECOM to set up services business in the Middle East. He now provides operational perspective in the Business Services space to Clearwater, an M&A advisory business, whilst also delivering bids and transformation support to businesses that need an external challenge.

Richard is married with two daughters and a son and spends his leisure time playing golf, running and skiing.


Sean Williams

Sean is an entrepreneur interested in creating commercial returns by delivering better public services. Previously Sean was a Managing Director at G4S for four years where he set up and ran their welfare to work and contact centre units and led their contact, employment, resourcing solutions and investigation businesses.

Prior to this, Sean was a Development Director at Serco where he designed and developed their welfare to work strategy. He has held strategic, policy and operational roles in the employability sector in both the UK and Australia.

‘I am delighted to join Catch22 as a Trustee. Catch22 is a remarkable organisation that makes a transformative difference to the lives of the young people that it supports.’


Honor Wilson-Fletcher


Honor Wilson-Fletcher MBE FRGS is Chief Executive of British Exploring Society, a UK-based youth development charity which provides young people facing significant challenges and from diverse backgrounds with intense, life-defining experiences in wilderness environments. She was awarded an MBE for services to education, following her role as Director of the 2008 National Year of Reading.

Honor started out founding her own small businesses and working in trade bookselling and publishing, but more recently has taken on roles in not for profits including as Chief Executive of the Aldridge Foundation, a national Academy sponsor supporting a family of 12 schools and colleges, Strategic Development Director at the National Literacy Trust, and senior roles at the British Museum and Southbank Centre. Honor has been serving as a non-executive trustee on a number of boards since her twenties.